The iGaming Legacy Awards in Malta brought together operators, technology providers, and founders to recognise the companies and individuals shaping the industry's next chapter. I was invited to speak on AI strategy — specifically what it means for an iGaming business to build with AI at its core rather than as a layer on top.
The Argument
The iGaming industry is at a point where AI is mandatory in marketing materials but optional in actual product decisions. The gap between the two is where most of the risk lives. I made the case that the operators who will still be relevant in five years are the ones who are making architectural decisions now — not deployment decisions, not vendor selections, but architectural decisions about how data flows, how models are constrained, and how compliance is built into the inference layer.